ERKE -Sports brand, which was established by HongXingErke Group in 2000. The brand includes high quality sport footwear, clothes and accessories.
In 2007 ERKE has developed Marketing Strategy with slogan – “TO BE NO1” for brand international development, this strategy has facilitated ERKE distribution in 30 countries, among them in Georgia.
In September 2011 company “Master Sport” became official representative of ERKE in Georgia. Nowadays 4 ERKE stores are functioning in Tbilisi.
ERKE maintains active and healthy way of life. It was an official sponsor of open tournaments of tennis in Shanghai, Australia and Brussels; it was also sponsor of open tournament of Qatartable tennisand Korea National football team.
ERKE is the official sponsor of the famous sportsman as:
Tom ROBREDO (Spain);
Andreas BEK, Benjamin BECKER, Misha ZVEREV (Germany)
Nikolas REISIG (Austria)
Emma POLIS (Serbia)
Oksana KALASHNIKOVA (Georgia)
The company aim is to become one of the leading sports brands in the world market. ERKE logo is the self-confident and purposefulswan, which expresses its aspirationvery bravely. So this strategy was chosen by ERKE for better development and establishment as a leading worldwide sports brand.